WHAT IS LVXE
LVXE (La Vida Xtreme Electronics) is a store for all extreme lovers, that offers ATVs, scooters, and extreme bicycles, plus apparel and other gadgets.
The idea of the owner, Mickey, is to have a place that is like the "Fast & Furious" family, one that fixes vehicles and has barbeques on the afternoons. Mickey has gone to great lengths to have his store made with wooden decks on the walls, huge screens, and fun stuff.
My challenge here was to design a logo that would be as luxurious as Lexus, while reaching an audience of extreme lovers, mostly in their 20s.
As I saw other designs Mickey has received, I realized I'd have to step up and create something unique, creating my own custom font for this design.
I wanted to create something that is both high-end and technology-oriented.
I ended up designing four different versions of the logo, as I made sure each marketed product would have at least one logo version that would fit it perfectly.
DESIGNING THE WALL
Part of the idea was for me to design graphics for the store's main wall.
As I saw the designs other designers have sent Mickey, I knew nothing short of unique work won't do justice to that wall, so I got to work...