I was approached by a hi-tech guy named Yuval, that decided he does not want to work in high-tech anymore. Instead, he wanted to make one of two ideas he had come to life.
The first idea involved a puzzle game. It was a nice idea, but Yuval was more interested in developing his second idea - a "Paint by Numbers" kit that will be better (and better looking) than what's in the market today.
The more he explained the idea to me, the more certain I was regarding my ability to help him make the best Paint by Numbers kit out there.
I have never even heard about Paint by Numbers before my client told me about his idea, and I was supposed to design an awesome logo, a tube and a brochure for him and his partner.
The client had told me that he would like his logo to have a brush in it, and not much else. He also said that he imagines the tube with many colors, as he had seen in a design by a competitor, but he wanted to make a nicer one.
I got to work...
The aim here was to make a logo that would not only make my client happy, but one that would be timeless and show the prestige of the product.
My client went out of his way to create a truly unique product, better than the competition, so I had to step-up my game to achieve the best possible result for him and for me.
The challenge here was intense. It was during the Covid 19 fiasco and I couldn't visit my client, so it all had to be done using Whats-App and Zoom.
I knew I had to create something that will "knock it out of the park".
My client did not know what a QR code was, so I had explained the advantages of using one, and he was immediately onboard with the idea.
I suggested to place the code on the bottom part of the tube, so that people will be able to scan it and immediately reach his website.
This was the biggest challenge in this project (and the most complicated one), as I was explained that I'd have to create icons from scratch, as well as instructions as per how to use a product that I've never seen.
I started with the drawings of the instructions...
My clients only had six steps planned and we were left with an empty slot. I suggested "Step 7", which would drive customers to take a selfie of themselves and SHARE it, generating that important social proof and driving more clients to his site.
My client made it clear that he needs the best "What's in the box" icons ever, to make his product even more amazing.
I want to thank Yuval for accepting my help with this awesome project.
I'm happy to know that I stood the task and had a part in creating an amazing product.