Paintyland is a company that offers Paint By Numbers products to its clients. Its' founder, Yuval Ben Haim, had the idea in 2020 to create a better brand than the ones that were on the market at the time. He approached me and asked if I could design several elements, such as the branding and the packaging for his main products. This was the first time I was asked to design packaging, so I took the job without hesitation. 

 
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THE CHALLENGE

The challenge was to design a logo that would, on one hand, be unique to this brand, and on the other, instantly recognizable. The other challenging piece of the puzzle was to design a package that would be beautiful and stylish. After those were done, the third challenge was to design a brochure, which would explain, in an intuitive way, how easy it is to use the product.

THE BRAND

 
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WHAT IS PAINTYLAND

I first started designing the logo. I knew that there would have to be a font that will be memorable, combined with an element that would instantly demonstrate what the brand is all about. 

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EARLY VERSION

FINAL VERSION

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THE TUBE

Designing the tube was a challenge, as it was my first packaging design.

A blend of colors was used in order to give it a stylish look, as the black background was crucial in making the design stand out. 

I knew I had to create something that will "knock it out of the park". 

 

For the inner part, I offered three different patterns.

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This is the video of Yuval unraveling the tube, the very first one he got from the factory...

My client did not know what a QR code was, so I had explained the advantages of using one, and he was immediately onboard with the idea.

I suggested to place the code on the bottom part of the tube, so that people will be able to scan it and immediately reach his website.

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THE BROCHURE

This was the biggest challenge in this project (and the most complicated one), as I was explained that I'd have to create icons from scratch, as well as instructions as per how to use a product that I've never seen. 

I started with the drawings of the instructions...

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STEP 1

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STEP 2

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STEP 3

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STEP 5

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STEP 6

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STEP 4

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STEP 7

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My clients only had six steps planned and we were left with an empty slot. I suggested "Step 7", which would drive customers to take a selfie of themselves and SHARE it, generating that important social proof and driving more clients to his site.

 
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WHAT'S IN THE BOX ICONS

Yuval asked me to additionally create icons that would show what the client is getting when purchasing a Paintyland tube.
Here's the result...

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I would like to thank Yuval for having me experience working on this unique project, as I have learned a lot from it, moving forward.

THANK YOU!