Paintyland is a company that offers Paint By Numbers products to its clients. Its' founder, Yuval Ben Haim, had the idea in 2020 to create a better brand than the ones that were on the market at the time. He approached me and asked if I could design several elements, such as the branding and the packaging for his main products. This was the first time I was asked to design packaging, so I took the job without hesitation.
THE CHALLENGE
The challenge was to design a logo that would, on one hand, be unique to this brand, and on the other, instantly recognizable. The other challenging piece of the puzzle was to design a package that would be beautiful and stylish. After those were done, the third challenge was to design a brochure, which would explain, in an intuitive way, how easy it is to use the product.
WHAT IS PAINTYLAND
THE BRAND
I first started designing the logo. I knew that there would have to be a font that will be memorable, combined with an element that would instantly demonstrate what the brand is all about.
FONT TESTS
EARLY VERSION
FINAL VERSION
THE TUBE
Designing the tube was a challenge, as it was my first packaging design.
A blend of colors was used in order to give it a stylish look, as the black background was crucial in making the design stand out.
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I knew I had to create something that will "knock it out of the park".
For the inner part, I offered three different patterns.
This is the video of Yuval unraveling the tube, the very first one he got from the factory...
My client did not know what a QR code was, so I had explained the advantages of using one, and he was immediately onboard with the idea.
I suggested to place the code on the bottom part of the tube, so that people will be able to scan it and immediately reach his website.
THE BROCHURE
This was the biggest challenge in this project (and the most complicated one), as I was explained that I'd have to create icons from scratch, as well as instructions as per how to use a product that I've never seen.
I started with the drawings of the instructions...
STEP 1
STEP 2
STEP 3
STEP 5
STEP 6
STEP 4
STEP 7
My clients only had six steps planned and we were left with an empty slot. I suggested "Step 7", which would drive customers to take a selfie of themselves and SHARE it, generating that important social proof and driving more clients to his site.
WHAT'S IN THE BOX ICONS
Yuval asked me to additionally create icons that would show what the client is getting when purchasing a Paintyland tube.
Here's the result...
I would like to thank Yuval for having me experience working on this unique project, as I have learned a lot from it, moving forward.